Design+Principles

**There are 4 Design Principles:**

 * 1) Contrast: is the differences in terms of size and color of the elements on the page
 * it is important because it increases, or sparks, interest in the viewer as to what the content might be on the page
 * 1) Repetition: where design elements are concerned; in photos, clip art, words or color (ex: the word red in red, use photos OR clip art throughout the entire project)
 * it is important because it strengthens the continuity and organization of the project
 * 1) Alignment: is where things are placed on the page
 * it is important as it creates, or has the ability to create, a visual connection between elements on a page resulting in a clean, organized and fresh look
 * there are three ways one can align items on a page
 * left (traditional, narratives, bullets, easy to read)
 * right (title, non-traditional, funky)
 * center(traditional, formal, boring)
 * 1) Proximity: items with a relationship to one another belong together and those without relation belong somewhere else
 * it is important as it helps organize the information within the project, reduce clutter on the page and gives the reader a clear structure which to follow

**Font Families**

 * 1) Serif: have "tails"
 * 3 Categories
 * Oldstyle (ex: Goudy, Palatino, Times, Baskerville, Garamond) Good for large amounts of text (ex: papers, articles, books)
 * Modern (ex: Bodoni, Times Bold, Onyx, Didot/Bold, Walbaum) Good for section or paper headings
 * Slab Serif (ex: Clarendon, Memphis, New Century Schoolbook, Silica Regluar/Light/Black) Good for large amounts of text, mostly used for children's books
 * 1) San Serif: do not have "tails;" beware of Halvetica and Comic Sans
 * Good for formal writing (business letter head, business cards)
 * Other examples: Proxima Nova, Formata, Folio, Shannon Book/Bold, Bailey Sans/Bold, Syntax, Optima
 * 1) Scripts
 * should be used as decoration
 * can be set very large (ex: if you want to create a crest or the first letter at the beginning of a new chapter)
 * 1) Decorative/Fun Fonts
 * can be used for titles, signs, website/store name
 * short blocks of text (ex: idioms, proverbs, quotes)

**Use of design principles in brochures, newsletters, and newspapers.**
Example Brochures: Good:

Why? This brochure follows all of the design principles and is therefore well organized, easy to follow, and sparks interest in readers.

Bad:

Why? This version of the brochure fails to follow the design principles. There are two types of Serif fonts instead of one Serif and one Sans Serif, there is not enough 'white space' in the brochure, and the size of the text makes the brochure a daunting read.